What We Do
While many new types of media have evolved and the ways in which we communicate with each other and our customers are forever changed, print still plays a vital role in today’s business. There are three key functions The Goode Company’s services facilitate:
- Print intended to inform and communicate factual or editorial content through various products such as reports, magazines and newsletters.
- Print providing product logistics to manufacturers or service providers whose products require documentation, packaging, etc.
- Print utilized to market, promote or sell various products or services through numerous channels generating direct mail, product literature, catalogs and other marketing materials.
Our products and services that support these functions include:
- One-to-One and segment marketing: Personalized communications that target an individual or group/type of customer or prospect. This type of marketing generates a higher return percentage and greater return on your investment.
- Direct Marketing Campaigns: Utilize direct mail and email in conjunction with a personalized web page (PURL) and our direct response technology to receive real time updates to the responses to your campaign.
- Corporate Identity: Manage your brand with high quality, coordinated letterhead, envelopes, business cards, note cards and all types of stationery materials that reflect your brand in the best possible way.
- Collateral Materials: High quality production of your brochures, sell sheets, annual reports, catalogs and much more, all integrated with your branding standards.
- Point-of-Purchase: We create and distribute all types of displays, shelf talkers, promotional materials and more to help you drive sales through every channel.
- Packaging: Custom packaging materials from a simple die cut box to a complex substrate package that continues to reinforce your brand.
- Publishing: Our capabilities encompass production and professional project management of all types of magazines, newsletters, books and much more- we can help you figure out the most economical distribution and mailing options too.
- Web-To-Print: Our trademarked enmarket platform allows your organization to have a custom, branded web site for print-on-demand and fulfill-on-demand of virtually any printed or other type of product. The unique structure of our application even lets you create high end personalized materials in real time for immediate production- only what you need, when you need it, where you need it.
- Fundraising: Our team is expert in the management of development materials for non-profit organizations, from a simple appeal to a multi-year capital campaign we help you deploy a cost effective, creative program that will generate the best possible response.
- Mailing Services: With over three decades of mailing expertise we can handle even the largest, most complex mailing project. From a simple postcard to a multi-versioned, multi-component campaign we are your single source for mailing project management.
- Fulfillment: Whether your needs are for an inventory management service or an extensive pick-and-pack program our company can design a solution that works for you and with a web based ordering and reporting tool puts you in control of your materials.